Student Programme Impact
Since 2009 we have been working with UK universities to encourage and enable the next generation of media professionals to cover the developing world. But what have we actually achieved? Through working with BOP Consulting, an independent evaluator, we have found that the answer is: a lot. Watch our video on impact, narrated by journalist and broadcaster Samira Ahmed, and find out more below.
What did we set out to achieve?
From 2009-12, we aimed to work with 20 UK universities that offer journalism and media courses, and to directly reach 2500 journalism and media students. We wanted to motivate these students to produce high quality coverage of the developing world, support and encourage their lecturers to teach them how to do this, and influence their courses so there was more content on covering global issues and development.
Did we succeed?
Yes. Through our workshops and events, production funding for students, teaching resources and curriculum development, we had an impact on the majority of students, lecturers, and courses that we worked with. We engaged 23 UK universities, and worked directly with just over 2500 students.
Student case studies
William Hartley, MA Documentary Production 2010-11, University of Salford
Will went to a live pitching session and a workshop run by One World Media, where he gained insight from professionals on a documentary idea. He then successfully applied for a bursary to make 'The Changing Face of India'. The film went on to win Best Director at the Exposures film festival. He wants to use the £1000 prize to make another international documentary.
He says: "One World Media’s workshops have changed my whole outlook on international programming. I now feel strongly that it is crucial the developing world receives a mixed presentation in the modern media landscape."
Lucy Laycock, MA Broadcast Journalism 2010-11, University of Westminster
Lucy attended workshops and events run by One World Media, and won a bursary to make a radio documentary about an Indian doctor battling diabetes in his country. The documentary led directly to donations of over £20,000 to the doctor's charity.
She says: "The bursary scheme was the highlight of my career so far. Months of hard work and planning paid off when I was able to produce my final piece and highlight a voice not often heard in the mainstream media. Of course, none of this would have been possible without One World Media."
University case studies
University College Falmouth worked closely with One World Media on the development of a new module for their undergraduates. International Journalism now runs as an optional module for level three students (final year) and uses input from One World Media's workshops and teaching resources.
The institution had been involved with One World Media for some time, and their students had previously received bursaries. The course tutors also sat on the programme steering group. High demand from Undergraduate students for places on the One World Media workshops showed Falmouth they would have success with a module on the topic.
61% of the universities we work with have completed or planned changes to courses and curricula as a result of our work
82% of students in our workshops said they were more motivated to cover the developing world, while 91% had a greater recognition of how important this is
4 out of 5
Lecturers say they are more motivated to teach their students how to cover the developing world, as a result of our work
And we reached
Edinburgh Napier University has had comparatively recent involvement with One World Media. Few students have received bursaries and their courses previously had an emphasis on local, rather than international, journalism. The University has not focused on content around international development, which has usually been a very small part on some courses (e.g. as ethics).
Since working with One World Media, increasing numbers of students have been interested in and are applying for One World Media bursaries. They have been able to use teaching resources and course materials to embed issues related to international development in existing programmes.
The full evaluation report
Student Programme supported from 2009-12 by UKaid from the Department for International Development.
Bursaries kindly supported by the Harold Hyam Wingate Foundation, Channel 4, See Africa Differently, and the Commonwealth Broadcasting Association.