Categories and Criteria

This year the One World Media Awards has 12 categories. For 2010, we are introducing the Journalist of the Year category as well as the MDGs Award.

Scroll down to view the categories in more detail, plus the specific criteria that the judges look for in each, or hover your mouse over the 'categories' link above and select a category from the list.

The length of entries to this category must be a standard tv half-hour (23-30 minutes) or longer. All entries should be concerned with social, political or cultural aspects of the developing world – Africa, Asia, the Caribbean, Latin America, the Middle East or the Post-Soviet States (excluding EU members).

Judges will be particularly interested in media that covers underreported stories from the developing world, or new angles and approaches to more well-reported stories.

Entries must have been broadcast on terrestrial, cable, digital or satellite tv or published in a recognised publication for the first time in the UK between 13th March 2009 and 12th March 2010 and may not have been entered for a previous One World Media Award.


1. journalist of the year

sponsored by

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For the tv, radio, print or multimedia journalist who, in the jury's estimation, has made the most outstanding contribution to reportage or analysis of the developing world during the year.

Judges will be looking for material that, in particular:

  • demonstrates investigative, journalistic and production skills of the highest level
  • makes an impact on public opinion or government policy
  • includes the voices and views of people in the developing world
  • communicates how the actions of the world's rich impact upon the lives of the world's poor - and vice versa
  • draws attention to possible solutions
  • appeals to a UK audience through its innovation and flair

Entrants must submit three or four pieces of media - these might be TV or radio reports, print features, online articles or videos, etc. Entrants who work across multiple media platforms are encouraged to apply, as well as journalists working in a single medium.

If submitting radio or TV pieces, the total duration of these pieces must not exceed 30 minutes.

2. radio documentary award

sponsored by

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For an outstanding individual programme or single programme from a series covering issues affecting the developing world in a compelling and imaginative way.

Judges will be looking for material that, in particular:

  • combines compelling storytelling with context and analysis
  • includes the voices and views of people in the developing world
  • communicates how the actions of the world's rich impact upon the lives of the world's poor - and vice versa
  • draws attention to possible solutions
  • appeals to a UK audience through its innovation and flair
  • demonstrates investigative, journalistic or production skills of the highest level
  • makes an impact on public opinion or government policy

3. tv documentary award

sponsored by

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For an outstanding individual programme or single programme from a series covering issues affecting the developing world in a compelling and imaginative way.

Judges will be looking for material that, in particular:

  • combines compelling storytelling with context and analysis
  • includes the voices and views of people in the developing world
  • communicates how the actions of the world's rich impact upon the lives of the world's poor - and vice versa
  • draws attention to possible solutions
  • appeals to a UK audience through its innovation and flair
  • demonstrates investigative, journalistic or production skills of the highest level
  • makes an impact on public opinion or government policy

The length of entries to this category must be a standard tv hour (48-60 minutes) or under.

4. press award

For an outstanding feature article in the print media covering issues affecting the developing world in a compelling and imaginative way.

Judges will be looking for material that, in particular:

  • has arresting and imaginative writing
  • demonstrates investigative, journalistic and production skills of the highest level
  • makes an impact on public opinion or government policy
  • includes the voices and views of people in the developing world
  • communicates how the actions of the world's rich impact upon the lives of the world's poor - and vice versa
  • draws attention to possible solutions
  • appeals to its readership through its innovation and flair

Judges will consider one feature article per entry. If the article is from a series, please use the synopsis to describe the series.

The journalist of the year category is open to journalists wishing to submit more than one piece together.

5. new media award

Sponsored by

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For outstanding new media output covering issues affecting the developing world in a compelling and imaginative way.

This could include (but is not limited to): websites, podcasts, blogs, vlogs, viral videos, maps, animations, citizen journalism, webcasts, virtual exhibitions and online photo galleries.

Judges will be looking for material that, in particular:

  • makes creative and innovative use of the medium
  • includes the voices and views of people in the developing world
  • communicates how the actions of the world's rich impact upon the lives of the world's poor - and vice versa
  • draws attention to possible solutions
  • appeals to a UK and international audience through its innovation and flair
  • demonstrates investigative, journalistic or production skills of the highest level
  • makes an impact on public opinion or government policy

6. drama award

For an outstanding drama or docudrama covering issues affecting the developing world in a compelling and imaginative way.

This includes feature films and tv dramas (single or part of a series).

Judges will be looking for material that, in particular:

  • appeals to a UK audience through its innovation and flair
  • includes characters which give voice to the lives and views of people in the developing world
  • communicates how the actions of the world’s rich impact upon the lives of the world’s poor – and vice versa
  • draws attention to possible solutions
  • demonstrates production and acting skills of the highest level
  • makes an impact on public opinion or government policy

The length of entries to this category must be a standard tv half-hour (23-30 minutes) or longer. The entries must have been shown either on UK tv or theatrically in the UK.

7. local media award

Open to the nations and regions as well as local community broadcast and print media for content compelling and imaginative content about the wider world, which may also incorporate a local perspective.

Judges will be looking for material that, in particular:

  • includes the voices and views of people in the developing world
  • communicates how the actions of the world’s rich impact upon the lives of the world’s poor – and vice versa
  • draws attention to possible solutions
  • appeals to the local audience through its innovation and flair
  • demonstrates investigative, journalististic or production skills of the highest level
  • makes an impact on public opinion or (local) government policy

When judging this Award, the jury will take into consideration the varying resources available to local media and, as such, entrants may draw attention to their specific circumstances in their entry.

8. popular features award

For broadcast and print media that brings issues of global significance to a new audience in a compelling and imaginative way, using the best techniques of popular journalism and broadcasting.

Judges will be looking for material that, in particular:

  • demonstrates imaginative use of innovative production techniques, great storytelling and compelling writing
  • appeals to new audience(s) in the UK through its innovation and flair
  • includes the voices and views of people in the developing world
  • communicates how the actions of the world’s rich impact upon the lives of the world’s poor – and vice versa
  • draws attention to possible solutions
  • demonstrates investigative, journalistic or production skills of the highest level
  • makes an impact on public opinion or government policy

9. children’s rights award

sponsored by

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For broadcast and print media, made about, for or by, children, that advances the rights of children worldwide, and includes the perspectives of young people in a compelling and imaginative way.

Judges will be looking for material that, in particular:

  • includes the voices and views of people, particularly young people, in the developing world
  • communicates how the actions of the world’s rich impact upon the lives of the world’s poor – and vice versa
  • draws attention to possible solutions
  • appeals to a UK audience through its innovation and flair
  • demonstrates investigative, journalistic or production skills of the highest level
  • makes an impact on public opinion or government policy

10. environment award

sponsored by 

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For outstanding broadcast, print or new media coverage, within and outside the UK, that addresses the progress or challenges in tackling environmental issues, including climate change, in a compelling and imaginative way.

Judges will be looking for material that, in particular:

  • combines compelling storytelling with a clear analysis and understanding of the issues and nuances involved, and communicates these to the audience in an accessible and intelligible way
  • includes the voices and views of people in the developing world
  • communicates how the actions of the world’s rich impact upon the lives of the world’s poor – and vice versa
  • draws attention to possible solutions
  • appeals to UK and international audiences and captures the attention of new audience(s) through its innovation and flair
  • demonstrates investigative, journalistic or production skills of the highest level
  • makes an impact on public opinion or government policy

11. MDGs award

supported by the Europeaid Cooperation Office of the European Union

For outstanding broadcast, print or new media coverage, within and outside the UK, that addresses the progress and challenges in meeting the ambitious blueprint for international development, the 2015 Millennium Development Goals (MDGs) covering issues such as health, education and poverty.

Judges will be looking for material that, in particular:

  • demonstrates investigative, journalistic or production skills of the highest level
  • makes an impact on public opinion or government policy
  • includes the voices and views of people in the developing world
  • communicates how the actions of the world’s rich impact upon the lives of the world’s poor – and vice versa
  • draws attention to possible solutions
  • appeals to UK and international audiences through its innovation and flair

12. feature documentary award

For documentaries 60 minutes and over in length that have been broadcast in the UK or shown theatrically anywhere throughout the world.

Judges will be looking for material that, in particular:

  • includes the voices and views of people in the developing world
  • communicates how the actions of the world’s rich impact upon the lives of the world’s poor – and vice versa
  • draws attention to possible solutions
  • appeals to UK and international audiences through its innovation and flair
  • demonstrates investigative, journalistic or production skills of the highest level
  • makes an impact on public opinion or government policy

The entries should be no more than two years old (completion or first broadcast not before March 2008).

13. special award

sponsored by
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The organizers wish to make an award to an outstanding media project or organisation working on the ground in the developing world, which has made a real impact on the lives of those living and working near it.

The award is for local radio/TV initiatives (including a specific programme or channel, or a network of stations), print media or new media working on the ground in the developing world addressing social or developmental issues. Advocacy media initiatives working at a grass roots level involving staff from the local area are also eligible to enter.

The jury will give greater consideration to projects with a wider reach and a greater impact. It is also interested to consider new and innovative ways of reaching a wider audience, while making sure that local views and voices are incorporated.

The project must have evidence of lasting beneficial impacts on the local community and, where applicable, how it’s made an impression on public opinion or government policy. If possible, please indicate the enduring success of the project.

The jury would like to see some evidence of sustainability, i.e. national/local commitment to financial support for the longer term.

The award will be judged by the Trustees of One World Media.

The deadline for entries for the Special Award only is Friday 26th February 2010.

For details on how to enter the Special Award category, click here.

"The wonderful thing about a One World Media Award is the extraordinary company you are in as a winner - on the night, watching the really powerful, important and valuable work other nominees and winners have done is a very humbling experience and makes an award like this feel very special."

Brian Woods, True Vision Productions