WINNER: MDGs Award


Africa Rising

Clover Films for TG4

Imagine an Africa without thousands of Western aid workers telling Africans what to do; imagine an Africa where Africans are proving that they can take themselves out of poverty for a fraction of the cost spent by typical NGOs. With a cast of thousands, that's the message of Africa Rising.

The judges said:

'A superbly shot and uplifting film about poor people in a rural region of Ethiopia who get together to help themselves. The jury found this a compelling piece of work that drew the viewer into the heart of this community as it struggled to shake off a dependency culture. From an endearing woman dismissed as mad for starting a café in her bush village, to the candid money lender lamenting the loss of his profits from the poor, this rich and inspiring production had it all.'
L to R - John Moffat, Abius Akwaake from TVE and Jamie Doran

L to R - John Moffat, Abius Akwaake from TVE and Jamie Doran

The jury panel:

  • CHAIR: Mike Thomson, Foreign Affairs Correspondent, Today Programme
  • Richard Klein, Controller, BBC 4
  • Hetan Shah, Chief Executive, DEA
  • Sarah Lambert, Head of Representation in the UK, European Commission

Click here to download the jury's full citation (pdf)

“What so pleases me about winning this award is that, of all the various media prizes, the One World Media Awards are the only authentic reflection of life among the majority of humanity.”

John Pilger, journalist and filmmaker