The Google News Initiative – Building a Stronger Future for Journalism

A Guest Blog by Google

People come to Google looking to access information they can trust, and that information often comes from the reporting of journalists and news organizations around the world. While the demand for quality journalism is as high as it’s ever been, the business of journalism is changing, as publications around the world face challenges from an industry-wide transition to digital.

As such, we are delighted to once again be sponsoring the Digital Media Award at this year’s One World Media Awards, which recognises some of the most creative and innovative work being produced in the digital news industry.

Last year’s Digital Media Award nominees truly embraced the capabilities of digital journalism, each utilising the platform to create engaging and accessible pieces of storytelling. The BBC’s incredible, ‘Made Up To Look Beautiful. Sent Out To Die’ ultimately took home the award in 2018, which used an interactive website to tell the story of Falmata, an ordinary teenager who was kidnapped by Boko Haram and forced to take extraordinary action.

Supporting quality journalism matters deeply to Google. After all, our mission “to organise the world’s information and make it universally accessible and useful” is inherently tied to the reporting of journalists and news organizations. Our shared values also reflect shared business interests; for example platforms like YouTube and Google Play, which depend on a healthy ecosystem of publishers producing great digital content.

The commitments we’re making through the Google News Initiative demonstrate that news and quality journalism is a top priority for Google. We know that success can only be achieved by working together, and we look forward to collaborating with the news industry globally to build a stronger future for journalism.



The GNI signifies a major milestone in our 15-year commitment to the news industry, bringing together everything we do in collaboration with the industry to help build a stronger future for news. We do this in three ways:


We build products to meet the needs of news organizations and grow their digital businesses. This has included working with the industry to launch the open-source Accelerated Mobile Pages Project to improve the mobile web, YouTube Player for Publishers to simplify video distribution and reduce costs, Flexible Sampling to help with discovery of news content on Google, and Subscribe with Google to simplify and improve reader revenue.



We closely collaborate with news organizations to solve important business and industry-wide challenges, helping drive sustainable growth in the industry through technological innovation. In Europe, this includes bespoke product partnerships with leading news organizations such as Cross Check, Telegraph Media Group and Euronews, and collaborations with industry associations such as the Global Editors Network and WAN-IFRA.



We develop and support programs to drive innovation across the news industry. The Google News Lab is a major part of this effort, providing training for and working with newsrooms and entrepreneurs across the world to spur innovation in journalism.

We also support innovation in newsrooms through a funding programme. In Europe, this included the Digital News Innovation Fund, currently in its final round. To date, the Fund has distributed €115m to 559 innovative projects in 30 countries across Europe. These include projects such as The Bureau Local (UK), which helps local journalism have more impact; REMP by Dennik N (Slovakia) which explores new and sustainable business models for journalism; and Liquid Investigations (Greece) which helps journalists collaborate safely at scale. Discover more about these and other projects here.

The next chapter of innovation funding is the GNI Innovation Challenges, which will run worldwide. Through rounds of regional funding, the Innovation Challenges will empower news innovators from around the world to demonstrate new thinking in online journalism and the development of new publishing business models. In turn, we hope to share knowledge generated from the projects with the wider industry.


Written by Jess Worsdale, Outreach Coordinator, Google UK


This year we are proud to have Google return as a sponsor for our Digital Media Award. This category will be awarded to a website, interactive online feature, app, interactive documentary or other digital technology that uses creative and innovative techniques and content to extend understanding of, and engagement with, the developing world.

The One World Media Awards 2019 are now accepting entries. Find out more about the Awards, including eligibility and criteria.

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